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Reiterating Leadership

Communicating the leadership message over and over again in many different circumstances lets employees come to a better understanding of what the leader wants, what the organization needs, and how they fit into the picture. In time, leader and followers form a solidarity that is rooted in mutual respect. When that occurs, leader and followers can pursue organizational goals united in purpose and bonded in mutual trust.

The chief aim of organizational communications is to ensure that everyone understands both the external and internal issues facing the organization and what individuals must do to contribute to the organization’s success. Communications belongs to everyone in the organization; it is not a functional responsibility limited to marketing, public relations, or human resources. Communications must become a core competency-the responsibility of everyone within the organization. Toward this end, management must establish a climate that ensures that employees feel free to express their ideas and concerns. At the same time, management must be clear in its expectations for individuals, teams, and the organization. Management must also structure its communications in ways that are meaningful and in keeping with the culture of the organization.

Communications Planner: The Leadership Message

Leadership communications emerge from organizational culture and values as well as from the values of the leader. Their ultimate aim is to build, or continue to build, a relationship between leader and follower.

As you think about your communications, take a quick assessment of your organizational culture and its values. Culture is often referred to as the way an organization behaves, i.e., its attitudes, beliefs, actions, and value system.

1. How would you describe the culture in your organization?
2. What are the core values of your organization?
3. What are your core values?
4. Are your values and those of your organization in harmony? If so, how? If not, why not?
5. How can you use your communications to strengthen your leadership role?
6. Pick one thing you can do in the next week to improve your communications.
7. How would you like people to remember you as a leader?

Taken From : Great Communication Secrets of Great Leaders